It's not JUST about video. You can tell stories in many ways. Above is a post-card.
...None the less this blog is about video
Video is a powerful way to convey messages. Using the power to manipulate sounds and sights in the 4th dimension you can erase any number of mistakes and elevate your own self/vision/ideas to any level of coolness. If you have experimented with video or seen video you would like to emulate you are on the right path because you are thinking.
Thinking is the first step to knowing 'What You Need to Know About Video Storytelling'
Step 1. Thinking
It is easy to avoid if you train yourself that way. Thinking can be the most valuable tool in your self promotion arsenal.
Do you do it?
Just imagine how much time an money could be outsourced if you take up the role of thinker. One of the biggest obstacles that eliminates people from the job is the 'I can't mentality.' Now with thinking there is no room for the 'I can't mentality.' Hurdle that with fewer syllables. 'I can.' See wasn't that easy?
That is the power of thinking.
Step 1. Paint a Picture
What I should have said is make an omelette but the same rules apply for both. If you listen to me talk for any length of time you have probably heard me say this. You will hear me say it again.
'You can't make an omelette with every ingredient in the fridge.'
You can but it will be gross. Same with painting a picture. You can't always use all of the colors. Yes there is a lot in your wheelhouse and it can be a lot to share but I implore you to consider the simple 'Less is more,' strategy.
Tell them what they need to know. Don't empty the whole fridge into the pan.
3. Gain love & respect
Gain love & respect from others by having love & respect for yourself. Be proud of your story and let that reflect in the telling of it. You shouldn't be afraid to laugh at yourself from time to time. Just make sure you have a true and honest love and respect for your story. Know that it is worth telling. And as I emphasized in Step 2. Only use necessary inredients.
While there is so much more depth that this could be expounded into I have only given you the necessary ingredients for now. Stay tuned for my book in September and check out the author's page:
The World of Live Streaming
This new future of live streaming is changing the way business is conducted, especially in the video world. What used to go on SD cards is now hosted to the cloud... as it is recorded. I used to think 'Upload' after a shoot, now I think 'Download.'
The ability to keep people interested in live vs. edited format is incredibly different. To be completely honest it is very hard to keep engagement in the live sector. Upbeat and happening action in edited world can often be the boiling down of many hours of footage to produce a few minutes.
From five minutes, to a half hour, to an hour, to two hours of live video that people will want to watch takes work. We are talking about the need for rampant energy - fast informational flow - and no room for stagnation or error. It is after all LIVE!
None the less a new frontier is upon us. We have the likes of the moon landing in our pockets. The ability to be streaming live and mobile. Unfortunately people aren't lounging behind TV Dinner trays and waiting for your broadcast to come through. You have to market and promote if you want to gain and maintain viewership. Go forth and be live!
If you want to check out the live streams from the show it starts here: