This article is about cross platform optimization for video. Putting more videos in more places for more results. The platforms this blog discusses include YouTube, Facebook, Twitter, LinkedIn, MailChimp, Your Website, and Vimeo.
Since this is a blog on my website it is a great place to make an example. Shown below are videos posted via my 2 favorite video hosting platforms, and then a video imbedded directly to my website.
You can clearly see that there is a difference between the various options. Different flavors that allow you the user - to get what you want. In my opinion the differences are clear.
- Vimeo gives you the ability to have a beautiful video.
- Youtube offers a highly searchable video.
- Imbedding directly to your website combines some elements of both and brings people organic search results directly to your website with no middle man. However it does not disqualify the other options.
So why not just imbed every video directly to your website?
What about posting video to Facebook?
Putting Video in MailChimp is so easy...
Optimization for Twitter & Instagram
Much like Facebook, Instagram and Twitter allow you to record video directly to the platform. Start recording and then move through the prompts. Live video sharing is extremely popular on Facebook and Instagram.
To edit video for Instagram I recommend creating a project that is square 800x800. Twitter on the other hand has no problem with the widescreen, turn the phone sideways, 16x9 video we have come to know and love.
Whatever you are putting out there, make sure it is for the right reasons.