It can do lots of things.
First off it creates duplication. There are power in numbers. Once you have a video made now you are immediately all over the place all the time to tell potential customers your story. Not just great testimonials from clients and positive statements from your employees, but YOU. The one person you can never seem to clone and always wish you could. Go on, brush your shoulders off. Do more and be more with the power of video. It can get intense - here is what it could look like:
Things to know:
Well the first step is really having a great video produced. The space allows for a 20-90 sec. video. That is a long time! You can tell quite a story in 20-90 seconds.
1. Produce a video between 20 & 90 seconds
2. Add it to your facebook
3. Let the world see it
Whatever your plan is - take your Facebook to the next level with a video banner. Golden Art loves telling video stories. Let us tell yours!
Here is what a great Facebook video banner can look like:
My car cost $800. Don't believe you can buy an $800 dollar car?
Bet you could talk these 5 car sellers down to $800:
crown vic: https://cnj.craigslist.org/cto/d/2005-ford-crown-victoria-71/6693507844.html
Have these links expired? Go to a Craigslist near you.
And I bet you could get 50,000 to 150,000 miles out of them. 150,000 is a good number because it is exactly how much mileage most people get out of 'New Vehicles.'
Let's talk about new cars... The average car in the United States costs $33,560 and the average annual insurance premium on said car is $1,519... and as much as $3,231 if you are like 20 years old or something. But then there are more questions with sad answers; Did you get that car off the dealer lot? Did you pay tax? Tax on that car is $2,349.20. Did you pay cash? ...No, so you have a 3.11% interest due - which is a really good interest rate :) +2,910.80 for the bank (think of it as a little ATM fee ...an ATM fee that is 3.5 times the price of my car) So you are paying roughly $647 a month for an AVERAGE car.
My car is $38,020 cheaper. That is roughly 2,878 'Free' pizzas.
So I'm driving around with this joy... this happiness... I've got these 2,878 free pizzas with me.
Yes this is the backstage setlist from the coolest band on earth. Dinosaur eyelids. BACKSTAGE! So obviously you aren't holding this prized document; I am. Now I'm holding it and internalizing it... I'm just so much cooler than you. The framework of an incredible visceral experience that not only was but IS the foremost stomping grounds of cool people - backstage. VIP Nick Catucci.
13 Great hits full of factual proof that I am cooler than you.
Stay tuned for the video.
It's not JUST about video. You can tell stories in many ways. Above is a post-card.
...None the less this blog is about video
Video is a powerful way to convey messages. Using the power to manipulate sounds and sights in the 4th dimension you can erase any number of mistakes and elevate your own self/vision/ideas to any level of coolness. If you have experimented with video or seen video you would like to emulate you are on the right path because you are thinking.
Thinking is the first step to knowing 'What You Need to Know About Video Storytelling'
Step 1. Thinking
It is easy to avoid if you train yourself that way. Thinking can be the most valuable tool in your self promotion arsenal.
Do you do it?
Just imagine how much time an money could be outsourced if you take up the role of thinker. One of the biggest obstacles that eliminates people from the job is the 'I can't mentality.' Now with thinking there is no room for the 'I can't mentality.' Hurdle that with fewer syllables. 'I can.' See wasn't that easy?
That is the power of thinking.
Step 1. Paint a Picture
What I should have said is make an omelette but the same rules apply for both. If you listen to me talk for any length of time you have probably heard me say this. You will hear me say it again.
'You can't make an omelette with every ingredient in the fridge.'
You can but it will be gross. Same with painting a picture. You can't always use all of the colors. Yes there is a lot in your wheelhouse and it can be a lot to share but I implore you to consider the simple 'Less is more,' strategy.
Tell them what they need to know. Don't empty the whole fridge into the pan.
3. Gain love & respect
Gain love & respect from others by having love & respect for yourself. Be proud of your story and let that reflect in the telling of it. You shouldn't be afraid to laugh at yourself from time to time. Just make sure you have a true and honest love and respect for your story. Know that it is worth telling. And as I emphasized in Step 2. Only use necessary inredients.
While there is so much more depth that this could be expounded into I have only given you the necessary ingredients for now. Stay tuned for my book in September and check out the author's page: